For example, on July 6, a manager of the Vibe Station Facebook page posted (archived) the story, receiving more than 109,000 reactions and 18,000 shares. The post included two pictures of flooding and one photo of Jelly Roll posing at a 2024 event. The story read, “Country singer Jelly Roll has donated $50 million to support victims and aid search and rescue efforts for those missing after the devastating flash floods in Texas. Fans were absolutely stunned to learn that he is personally on his way to the disaster site to offer direct assistance. Full story below.” Under the post, comments linked to an advertisement-filled blog article.

(Vibe Station/Facebook)

Two days later, on July 8, a manager of the Music Newsflash Facebook page posted (archived) a picture of Jelly Roll wearing a life jacket and sitting in a raft to help flood victims. That post, receiving more than 102,000 reactions and 24,000 shares, also featured a link in the comments to an ad-filled blog article.

(Music Newsflash/Facebook)

The post read as follows:

Jelly Roll Dropped $50 Million—Then Dropped It All to Walk Through Texas Floods: “I’m Here to Hold Their Hands, Not Just Sign a Check.” In an unexpected move, country music hero Jelly Roll didn’t just donate $50 million to Texas flood victims—he “showed up,” boots soaked and eyes red, walking door to door through the rubble. While celebrities often give from afar, Jelly chose to GIVE “with all his heart”—hugging families, WIPENING TEARS, and KNEELING in muddy fields to listen to stories of survival. “There were no spotlights, no cameras—I couldn’t stand by,” he said, as stunned locals clung to the singer who once sang of pain, now offered hope. His voice BREAKED not on stage, but in the arms of a child who had lost everything. And in that moment, Jelly Roll became more than just a country star—he became a voice of healing in a broken land. WATCH MORE BELOW

However, searches of Bing, DuckDuckGo and Google found no news media outlets reporting about Jelly Roll donating money and traveling to Texas to help flood victims. Prominent news media outlets would have widely reported this rumor, if true.

Rather, the person or people who authored the story fabricated the entire rumor as one of hundreds of inspirational tales that depicted celebrities and athletes performing inspiring acts of kindness. They aimed to earn advertising revenue on the blogs linked from the aforementioned Facebook posts.

Snopes contacted a representative for Jelly Roll by email to ask if they wished to comment about the rumor and will update this article if we learn more information.

Breaking down the false rumor

An examination of the Music Newsflash page’s stories found multiple indications of artificial intelligence-generated images and text. For example, a user prompted an AI tool to create the picture of Jelly Roll wearing a life jacket and sitting in a raft, as exhibited by the difference in his tattoos in the fake photo when compared to the authentic image showing him singing.

The Music Newsflash post’s story featured inconsistencies and other red flags of inauthenticity. For example, the post included a fake quote from Jelly Roll saying, “There were no spotlights, no cameras” — when the fake photo in the same post supposedly showed the view of a person taken pictures of the singer wearing a life jacket while in a raft. Also, the story’s author mistakenly fabricated the moment saying a child held Jelly Roll in their arms, as opposed to Jelly Roll holding the child in his arms.

Further, while the Vibe Station post’s photos authentically showed the aftermath of the July 2025 floods, the picture of the man carrying a woman in Music Newsflash’s post originated from a storm that took place in May 2024.

Snopes contacted a manager of the Vibe Nation and Music Newsflash Facebook pages to ask about the fictional stories displayed on their feeds, and will update this story if we receive more information.

Glurge and Jelly Roll song hoax

This and other similar untrue stories of famous people helping in times of need all very much resembled glurge, which Dictionary.com defines as stories “that are supposed to be true and uplifting, but which are often fabricated and sentimental.”

The Taste of Country blog also reported about similar false rumors, including one claiming Jelly Roll wrote and recorded a new song titled, “Angels Don’t Pack Their Bags.” One Facebook post (archived) spreading that false rumor received more than 60,000 reactions and nearly 6,000 shares.

For further reading, Snopes previously reported on another false rumor claiming Jelly Roll declared he wouldn’t celebrate Pride Month.